San Joaquin County Biographies
Ref: Page 1296
Transcribed by: Linda Diane Jackson 2/14/2010
HUMPHREYS & MATTHEWS
What remarkable advancements have been made in the art of advertising in America is well illustrated in the accomplishments of Messrs. Humphreys & Matthews, whose headquarters are in the Mail Building on South Sutter Street, Stockton. The firm consists of Charles W. Humphreys and David S. Matthews, and together they do a general advertising business, preparing copy for local advertisements in booklets, circulars, etc., and placing advertising in Eastern publications and in papers in the Hawaiian Islands. They also do a general fire insurance business.
David S. Matthews, the junior member of this thoroughly wide-awake firm, was born at Stockton on July 13, 1883, and in that city attended the public schools, graduating from the high school in 1903. In that same year, he entered the newspaper field, starting with the Stockton Mail; and for several years he was with the Stockton Record, first in the news room, and later as advertising manager. He also spent one year in Nevada in newspaper work. Then he was advertising manager of the Sacramento-San Joaquin Bank at Stockton, and in each of these positions he made his mark as a man thoroughly understanding the field of advertising.
In March, 1919, with Charles W. Humphreys as a partner, Mr. Matthews started the advertising firm of Humphreys & Matthews, with offices in the Yosemite Building. In 1920 these offices were transferred to the Mail Building. Mr. Matthews was president of the Pacific Coast Advertising Clubs Association in 1919, and it is not surprising to find that the firm he so ably represents is looked to by many of the leading houses of San Joaquin County and even other parts of California needing advertising for the most helpful advice and the most effective service generally.
Mr. Matthews is a member of the Anteros Club, the Stockton Golf and Country Club, the Stockton Rotary Club, and the Stockton Advertising Club; he is a Scottish Rite Mason, a Shriner, and an Elk.
At Modesto, in 1920, Mr. Matthews married Mrs. Lila Mae Ford, and they are the proud parents of two children: Verna Mae Ford Matthews and Ellen Adele Matthews.
Charles W. Humphreys was born in Russell County, Va., on May 17, 1883, and came to California when he was seventeen years of age. He settled at Stockton, and there finished his education at the Stockton Business College. Then he became bookkeeper for M.P. Henderson & Son, and he was with the California Moline Plow Company, with the Ruhl-Goodell Company, and then with Messrs. Hansel & Ortman. Later, he was fortunate in adding to his experience that of a public accountant. As has already been stated, he finally formed the partnership with David S. Matthews which has proven not only such a success for themselves, but so advantageous to the public at large, to whom they give the most approved service. His practical experience as an accountant made his connection as a member of the firm of inestimable value. Mr. Humphreys has complete charge of the financial end of the business. In March, 1919, Mr. Humphreys contributed his own extensive experience and knowledge of advertising to the new business venture; he also is a member of the Stockton Advertising Club.
At Stockton, in 1904, occurred the marriage of Mr. Humphreys to May A. Woodbridge, a native of California, and they have two children, Ward Cook Humphreys and Miss Katherine Humphreys. Mr. Humphreys belongs to Lodge No. 218 of the Elks, and is a Scottish Rite Mason; belongs to the Sciots, and Charity Lodge No. 6 of Odd Fellows, in which he is a past noble grand.
History of
SAN JOAQUIN COUNTY
CALIFORNIA
With A
Biographical Review
of
The Leading Men and Women of the County Who Have Been
Identified with Its Growth and Development
from the Early Days to the Present
HISTORY BY
George H. Tinkham
HISTORIC RECORD COMPANY
LOS ANGELES, CALIFORNIA
1923
San Joaquin County Biographies ~ Archive Biography Index ~ Archive Index
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