Monterey County California Genealogy and History

Monterey County: Biographies


Carl Beck, the genial proprietor of the popular cigar store at 18 Soquel avenue, is one of the old-time and esteemed residents of Santa Cruz. He was born in Baden Baden, Germany, January 24, 1857, and there he learned the trade of a brewer. In 1884 he came to California and on reaching Santa Cruz was soon employed by the Bausch Brewery, on Soquel avenue. Later in business for himself, he built and operated the Big Trees Brewery on Market street, and in 1906, in company with five others, he started the Santa Cruz Brewery, removing all of his machinery to the new p^nt. He also combined the Santa Cruz Soda Works with the new brewing establishment, and he was both vice-president and salesman of the company. He had, besides, a liquor business on Pacific avenue.

In 1917 Mr. Beck followed the trend throughout the country, closed his liquor and brewing business, and took the agency for near-beer products, representing both the Ranier and other breweries. He also conducts a cigar and soft-drink parlor at 18 Soquel avenue. As has always been his custom, Mr. Beck carries only the choicest stock of dependable products; he aims to give everyone a square deal, and his desire to please has always been appreciated by his many patrons.

Mr. Beck is proud of his two children, Herbert O. and Clara Beck. Mr. Beck belongs to both the Druids and the Red Men, nor is there probably a more welcome fellow there, everybody knowing Carl Beck. He is a self-made man, but the time given to the advancement of his own interests has never precluded his active participation in matters of general welfare and at all times he is thoroughly public-spirited.

Source: History of Monterey and Santa Cruz Counties, California : cradle of California's history and romance : dating from the planting of the cross of Christendom upon the shores of Monterey Bay by Fr. Junipero Serra, and those intrepid adventurers who accompanied him, down to the present day. Chicago: S.J. Clarke Pub. Co., 1925, 890 pgs.